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Our Privacy Policy

FUJIFILM Canada Inc. and FUJIFILM UK Limited ("We" or "FUJIFILM") are committed to protecting and respecting your privacy.  This policy (the “Privacy Policy”) together with our Terms of Service and any other documents referred to herein or therein sets out the basis on which any personal data we collect from you, or that you provide to us, on or through the website (the “Site”), will be processed and used by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.  By using this Site, you consent and agree to the collection, storage, use and disclosure of your information in the manner described in this Privacy Policy, the Terms of Service and any other documents referred to herein or therein.

How We Collect Information

We may collect and store any information you voluntarily provide to us while on our Site. You may be asked to provide your name, date of birth, e-mail address, the country in which you reside, mailing address, phone number and other information when, for example, you create an account with us, enter a sweepstakes or contest, register a product or warranty or correspond with us via e-mail.  Certain examples of how you provide us information include:

When you enter a sweepstakes or contest, we may ask for your name, address, date of birth and e-mail address so we can administer the contest and notify the winners. 

When you register a product or warranty, we may ask for your name, address, phone number, date of birth, e-mail address, product name, purchase information and other information so that we can administer the product registration and warranty program, in the event your product needs repair or service.

You will have the option when you open your account and register for products or warranties, to indicate if you would like to receive promotional information, updates on existing or new products, services and benefits from FUJIFILM or its affiliates and market research communications (including customer surveys).  If at any time you would like to unsubscribe from receiving such correspondence, please notify us at

You can also cancel your MyFinePix account by notifying us at If you request cancellation of your account, FUJIFILM may remove any and all of your information from the Site, which may not be accessible to you even if you choose to later reactivate your account or rejoin as a registered user.  To comply with applicable laws, we may retain certain account information for a limited time.  This data will be retained in a manner consistent with all of our other data and information retention policies. 

The personal information you submit is not used for any purpose other than that for which it is submitted and is not shared with outside parties in each case except to the extent described herein or you elect otherwise.

Public Content Posted on MyFinePix

For purposes of this Privacy Policy, "publicly accessible areas" of our Site are those accessible by the general public.  Notwithstanding any other statement in this Privacy Policy, you acknowledge that you are solely responsible for any personal data or information that you choose to disclose and make publicly accessible via the Services, and that under no circumstances will FUJIFILM be liable in any way for the disclosure and public accessibility of such personal data or information. You acknowledge that any personal data or information (or any other content) posted to publicly accessible areas may remain publicly accessible indefinitely.

Please refer to Clause 13 of the Terms of Service for additional details on information you choose to disclose and make publicly available via the Services, including FUJIFILM’s rights to use such information.

How We Use Information We Collect

We use information held about you in the following ways:

Data collected online may also be combined with information you provide through other sources.
Non-personal data is collected for reporting about our Site usability, performance, and effectiveness.  It is also used to improve the customer experience, usability and Site content.  We do not use personal information provided to us in ways unrelated to the uses described above without first providing you with the opportunity for you to opt out of such uses.

We also collect and store information that is generated automatically as you navigate through our websites.  For more information, see the ‘Use of Cookies’ section below.

Use of Cookies

When you visit this Site, you can browse the Site and access information without revealing your identity.  In order to improve our Site, we use "cookies" to track your visit.  A cookie is a small amount of data that is transferred to your browser by a Web server and can only be read by the server that gave it to you.  It functions as your identification card, and enables FUJIFILM to record your user journey.  It cannot be executed as code or deliver viruses. Cookies help us to improve our Site and to deliver a better and more personalized service. Cookies enable us:

Most browsers are initially set to accept cookies.  You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies.  However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site.  We do not use personally identifiable information provided to us in ways unrelated to the uses described above without also providing an opportunity for you to opt-out of such uses.

Who We Share It With

FUJIFILM may share information with its affiliates, suppliers, subcontractors and other third parties for the purposes described above.

We may also disclose your personal information:

FUJIFILM will not sell, rent, or lease your personal information to any third party, such as a business partner, unless you have given permission to do so.

Where We Store Your Personal Data

The data that we collect from you may be transferred to, and/or stored at, a destination outside of Canada, such as the United Kingdom.  It may also be processed by staff operating outside of Canada who work for us or one of our affiliates, subcontractors or suppliers.  By submitting your personal data, you agree to this transfer, storing or processing and you understand that information you provide may be available to any provincial, state or local governments of such jurisdictions and/or their agencies under a lawful order made in the applicable jurisdiction.  We will take all reasonable precautions to ensure that your data is treated securely and in accordance with this Privacy Policy.

All information you provide to us is stored on secure servers, which may be located outside of Canada.  Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential.  We ask you not to share a password with anyone.

Once we have received your information, we will try to prevent unauthorized access, maintain data security and ensure the correct use of information through strict procedures and security features.  Unfortunately, the transmission of information via the internet is not completely secure.  Despite our reasonable efforts, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. 

External sites

This Privacy Policy applies solely to information collected by this Site.  This Site may contain links to other sites (the “Linked Sites”).  Please be aware that certain of the Linked Sites are not under the control of FUJIFILM and FUJIFILM is not responsible for the privacy practices of such other sites. 

Some Linked Sites may be maintained by FUJIFILM or its affiliates; in those cases, the sites may still be subject to different privacy policies.  We encourage our users to be aware when they leave our Site and to read the privacy policies of each and every web site that collects personally identifiable information.  The inclusion of any link does not imply endorsement by FUJIFILM of the site or any association with its operators.

Any dealings, via the Linked Sites, with third parties, including the delivery of and the payment for goods and services and participation in promotions, and any terms, conditions, warranties or representations associated with such dealings, are solely between you and the third party.  FUJIFILM shall not be responsible or liable for any part of any such dealings.

Data Safeguarding and Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have implemented appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Your account with us, which contains your user-provided information, is accessible by you online, but it is protected by password.  We strongly recommend that you do not give your password to anyone. We also recommend that you change or re-arrange your password every three months.  If you want to change any of your personal information, correct factual errors, or even if you simply want to see what information we have stored, you can review and update your user profile on the ‘Profiles’ section of the Site.  We use this procedure to better safeguard your personal information and to keep it accurate and under your control.  You may edit your account information at any time.

If you are using a public computer (for example, at a library), or if it’s a shared computer, we urge you to log out of your account and our Site altogether, and quit the browser application before you leave the computer.  This may help to prevent others from accessing your account and any personal information.

Changes to Our Privacy Policy

Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.  Continued use of this Site after any posted revision indicates your consent to our use of your information in accordance with the changed, amended, or updated Privacy Policy, whether or not you have received notification of the change, amendment or update.  Revisions to our Privacy Policy will not affect information collected prior to such revisions.

Our Commitment to Children’s Privacy

Protecting the privacy of children is especially important to us.  For that reason, we do not collect information from or maintain information on our Site on persons that we know are under the age of 13, no sections of our Site are structured to attract or solicit anyone under this age and the Terms of Service prohibits Site membership by individuals under the age of 13.  We encourage parents and guardians to take an active role in monitoring their children’s online activities.

Changes to Your Information

You can edit your account at any time by logging into the site and clicking on ‘Profiles’ and then ‘Edit’.


Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to

Copyright © 2010 FUJIFILM Canada Inc.  All rights reserved.

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